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Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: ·       The Technician ·       The Manager ·       The Entrepreneur   All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance. The Technician This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This is usually the most

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Thom Smith

Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: ·       Desire ·       Some capital ·       Projected a targeted profit   This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop

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Thom Smith

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: ·       Define your Unique Selling Proposition (USP) ·       Put an effective sales offer to work ·       Avoid the marketing pitfalls ·       Use a world-class marketing perspective ·       Get results! We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define your Unique Selling Proposition (USP) Take

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Thom Smith

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: ·       Public relation or publicity ·       Merchandising ·       Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible. Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

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Thom Smith

How Well Do You Know Your Vendors!

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One of ways you can do this is by offering performance based incentives

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Thom Smith
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