Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services. Here are the key steps to putting together a highly effective direct mail marketing program: List all

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: ·       Inviting ·       Informative ·       Enjoyable The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

There are 5 major components to good advertising copy (The order of these is essential to success): ·       Command Attention ·       Showcase Benefits of Products/Services ·       Prove the Benefits ·       Persuade People to Embrace the Benefits ·       Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features. Let’s take a minute to talk about each of these components: Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to