Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: ·       Define your Unique Selling Proposition (USP) ·       Put an effective sales offer to work ·       Avoid the marketing […]

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: ·       Public relation or publicity ·       Merchandising ·       Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use […]

Telemarketing is Not the Anti-Christ!

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]

Turn Prospects Into Customers Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: […]

Make It Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): ·       Command Attention ·       Showcase Benefits of Products/Services ·       Prove the Benefits ·       Persuade People to Embrace the Benefits ·       Call to Action Advertising is sales in print. So, you need to think about the unique benefits your […]

Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]