Gather the Troops
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: · The Technician · The Manager · The Entrepreneur All of these roles need to be […]
Are You Aiding & Abetting E-Myths?
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: · Desire · […]
Put Them in a Trance
We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: · Define your Unique Selling Proposition (USP) · Put an effective sales offer to work · Avoid the marketing […]
PR Equals Free Publicity
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: · Public relation or publicity · Merchandising · Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use […]
How Well Do You Know Your Vendors!
It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get […]
Telemarketing is Not the Anti-Christ!
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]
Turn Prospects Into Customers Overnight!
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: […]
Make It Pop!
There are 5 major components to good advertising copy (The order of these is essential to success): · Command Attention · Showcase Benefits of Products/Services · Prove the Benefits · Persuade People to Embrace the Benefits · Call to Action Advertising is sales in print. So, you need to think about the unique benefits your […]
Direct Response or Bust!
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing […]
Kick Start Your Marketing
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]